April 22, 2024


Unforgettable trip

New owners will turn iconic Magic Beach Motel in Vilano into a boutique hotel

The Magic Beach Motel, located in Vilano Beach, was purchased May 9.

The Magic Beach front Motel, situated in Vilano Seashore, was obtained May 9.

Soon after the sale of the residence to yet another developer fell by means of following a very community battle with neighbors, the Magic Seashore Motel in Vilano Beach has been offered.

But the new house owners — a boutique lodge administration enterprise — say they have no plans at this time to change the legendary classic motel, aside from some general repairs and renovations.

“At the second, we’re just centered on working the property,” said Sonny Bhikha, a principal with Shivam Houses.

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Key Intercontinental, a Miami-based developer, had planned to obtain the Magic Beach front Motel and switch it into the 194-place Vilano Seaside Lodge. The firm backed out of the deal final December just after the St. Johns County Fee voted 4- to deny its design and style application. Important Global is the very same enterprise behind the Embassy Suites in St. Augustine Beach front.

On May 9, Shivam Qualities finalized the $3.8 million transaction to purchase the 24-room motor lodge at 50 Vilano Street from Earl and Remy Jensen who have owned it considering the fact that 2010.

The agency also manages motels and hotels in Jacksonville Beach front, where it is based, as nicely as the Rodeway Inn on Ponce de Leon Blvd. in St. Augustine.

Commonly, Shivam Attributes buys a franchise of a national chain and then refurbishes it with modern, present day features.

“You will find such a need for hotels that are not cookie-cutter,” Bhikha reported. “We noticed the option here and just kind of moved on from there.”

Shivam Houses has now taken around administration of the Magic Seashore Motel and is continuing functions as standard, like honoring former reservations.

Magic Seashore Motel acquired its name from its use as a established area for the 1999 Warner Brothers Television set series “Safe Harbor,” starring Emmy winner and Golden World nominee Rue McClanahan. Also that includes Gregory Harrison, the series was about a sheriff and father of 3 boys dwelling in Magic Beach, Florida, a fictional town.

The motel, designed in 1951, capabilities Artwork Deco style and has turn into a local community fixture in Vilano.

Neighbors founded the North Seashore Community Alliance, a group of citizens and area small organizations, in 2021 to address considerations over a growth they believed could negatively influence the environment and high-quality of lifestyle.

Final August, the group put out a petition asking the county suspend permits for commercial and blended-use developments in Vilano Seashore City Middle which garnered nearly 700 signatures. Community residents also spoke out at the initial scheduling conferences in which Essential International floated the thought of the 194-area hotel.

Michael Clare-Salzler, a 10-calendar year Vilano resident who does not belong to the North Seaside Neighborhood Alliance but is concerned about overdevelopment, spoke to The History on Wednesday.

Clare-Salzler claimed he not read about the invest in of the Magic Seaside Motel by new entrepreneurs. When presented a description of the new owner’s plans for the property, Clare-Salzler said, “Effectively, which is very good information to listen to.”

In recent many years, the Vilano place has develop into a lot more commercially formulated.

In addition to current inns and Airbnb rentals, the 50-room Holiday Inn Express has opened and a Hyatt Position 120-place hotel will open up this fall.

To Bhikha’s brain, levels of competition is superior and he can fully grasp why vacationers discover the area pleasing.

“The total Vilano Seaside is walkable, safe and sound and a spot the place folks want to come disconnect,” Bhikha mentioned.

This post at first appeared on St. Augustine File: Magic Seaside Motel in Vilano will be turned into a boutique hotel